Some things stay with you because they only happen once.

The first look across a table. The walk that takes longer than it should. The glass you keep holding even after it is empty. The scooter ride through streets you do not know well enough yet. You remember the details later because, in the moment, none of them felt important.

Primo Bacio is built around that feeling. The beginning of something before you know what it is going to become.

This collection takes its language from Italy, not the postcard version, but the everyday one. Chairs pulled onto the pavement. Espresso taken standing at the bar. A scooter left outside while somebody waits upstairs. Aperitivo stretching into dinner and dinner stretching into somewhere else. Streets that feel different after dark. The kind of evening where nobody is checking the time.

The pieces are simple because the moments they reference do not need much explaining. White tees in organic cotton, cut with a relaxed, boxy shape and printed with hand-drawn graphics that feel like something found on an old menu, a café window or a matchbook brought home from a trip. Navy and deep red run through the collection, colours taken from restaurant awnings, wine labels and signs faded by the Mediterranean sun.

Every piece belongs to the same night.

You leave home without knowing exactly how it will end. You take the long way there. You order another drink. You sit closer than you did before.

And eventually there is that moment when everything before it becomes the story of how you got there.

Inspired by Italian culture and made through the eyes of Bacio, Primo Bacio is about beginnings. The ones you plan for, the ones you do not, and the ones you spend years trying to recreate.

You only get one first kiss.